Search engine marketing (SEM), which may also be known as search marketing in Minneapolis, is a very specific way to place your website right in the online path of those looking for the very products and services you sell.
While search marketing in Minneapolis includes SEO, or the use of specific keywords, it is more involved than just having the right search term or the right content within your website. It is really about getting the information necessary in front of a consumer who has already signaled to the search engine they are in the market to learn more about the product and ultimately to buy.
The Use of Math
All search engines, including the major search engines and smaller, more specific types of search engines use algorithms or mathematical applications to search websites and correlate results by relevance and other factors. These other factors may include geographic location, past searches, pages visited and a range of other factors.
Search engines can all be used in search marketing in Minneapolis including those specializing in videos or multimedia such as YouTube or Hulu or even sales website such as Amazon or social media search engines such as Facebook.
Paid and Organic Ads
There are two types of advertising campaigns search marketing in Minneapolis can include. One is the organic advertisement which shows when a search is conducted through a search engine. This can be tweaked based on different factors such as keywords, meta tags, imagines, descriptions, content and even links to a site.
Paid ads, which typically come up to the side or on top of the organic results on a search are also included in search marketing in Minneapolis. There are actually a range of different types of paid ads including product listings, video searches, shopping search engines and the actual paid placement of a website on a search engine results page.
Keep in mind these ads, both paid and organic, show up on a range of different devices including smartphones and tablets. Ads on apps and widgets are an increasing consideration for many businesses, and are moving into the picture of SEM strategies.
The key to an effective campaign including search marketing in Minneapolis is really to capture both the organic placement as well as the paid ads. Then, with increased visibility on search engine pages the clicks to your site will increase, promoting you up the page and increasing traffic.
If your company isn’t yet using search marketing in Minneapolis then you are missing out on your opportunities. Contact InterActive Circle for search marketing services.