Corporate Storytelling Is Essential

by | Feb 26, 2016 | Archives

Regardless of the industry you’re in, your company is likely facing fierce competition. You must constantly develop and create innovative ideas and implement strategies that will attract new customers and keep your existing ones coming back on a regular basis. In order to continually keep up with current trends, new products and new competition, you must first take a step back. This may seem counter-intuitive, but knowing where you were in the past will help guide you to the future. This means having a complete archive system in place where all of your storytelling assets are kept. This system will contain everything you need to tell your story, keep your history preserved and help propel you into the future.

Before customers can trust your identity, brand or product, they must first understand your company. Whether your business is five years old or 50 years old, you have to be able to tell your story through corporate storytelling services.

What’s Your Story?

Everyone has a story. It’s critical that you tell yours in a logical fashion. This means having a complete system in place that employees can access easily. Here are some factors that will help put your story together:

   * Press releases
   * Product development files
   * Newsletters
   * Marketing and sales
   * Leadership changes
   * Community relations
   * Upcoming milestones
   * Awards
   * New hire orientation

If that seems like a lot, it’s because it is a lot. You likely have many more stories to tell than you even realize. It may seem like an overwhelming task, especially if your business has been established for many years. Employees, existing customers and future customers should all know your story and be able to make an informed decision on whether to work for you, buy your product, or come back again for more.

Archive services can help create your corporate story telling system. This info gathering stage is critical to the system’s success and is likely going to take the most time. Once the information is gathered, they will create a functional and usable system that you can easily access. This makes for a more efficient and productive company overall, because you won’t have to search through arbitrary files to look for needed information.
Once the system has been put in place by professional archivists, you can use that information to create truly unique marketing and sales items, such as brochures, flyers, videos, photos and more. As you go forward in your business, you will be able to continually add to the archives, creating even more history.

The History Factory is an innovative company that specializes in corporate storytelling. Browse website today to discover how they can preserve your business history.

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